Personal Stylist LONDON AcademY


You do not need to know everything that I know to be a good stylist, but you do need to know everything I do to train a good stylist
— The hon. isobel kershaw founder and director of the stylist london

to be the best you have to train with the best. join celebrity personal and fashion stylist the hon. isobel kershaw and her team of professional experts at the stylist London academy to launch your dream career as a personal stylist


Whether you are a school leaver, university graduate or want to find a career that you can fit around existing family commitments, our Personal Stylist course will give you all the skills you need to break into the exciting world of styling. Established fashion stylists and Bloggers who want to take their business to the next level will also benefit form our expertise to give them the edge in a competitive and ever evolving industry.


The team

  • Isobel Kershaw - The course director.

  • Clare Pinkney - Make up artist

  • Gustav Fouche - Hair stylist

  • Claire Wacey - Fashion stylist

  • Philip Sykes - Business Etiquette trainer


What the course covers

  • Personal styling for women.

  • Understanding the wardrobe session.

  • Preparing and conducting the styling experience.

  • Body shapes and how to dress.

  • brand blocks , pattern cutting and sizing ratios.

  • the fashion industry - inside knowledge of behind the scenes from concept and design to shop floor.

  • An in-depth understanding of brand fit to body shape.

  • Trends and brands.

  • Bra fitting - the right way to measure your clients bra. The brands in lingerie and how to choose the right brand for your client.

  • Creative colour in fashion. How colour works and how they make an outfit. The psychology behind colour and how to use it in your clients wardrobe to create impact.

  • The art of accessorising.

  • The psychology behind clothing and understanding your clients personality and wardrobe needs to ensure you uplevel their style and their confidence through the art of successful dressing.

  • How to set up your own website and run it independently. The step by step easy methods of creating a simple yet effective website that is beneficial to your business

  • How to set up your own business and how to apply for roles in the industry. As part of your investment, you are given a minimum of 1 days works experience which really is priceless. Not only that but you may e invited to networking events where you are exposed to the industry and some key people within the industry.

The following modules are one day workshops.

  • Photography

  • Essential photography knowledge for a professional finish.

  • Beauty

  • Add another skill set to your business, with an accredited beauty workshop, to enable you to not only give advice on makeup but also apply it. Another bonus is that you will also learn best tips for you to ensure you are groomed to perfection every day.

  • Hair

  • Another add on to the competitive edge of styling is the ability to give advice and direction on hair styles. What’s on trend, what styles suit your client, hair care and easy up dos.

The support service

The course is intense and you may feel overwhelmed by all of the information and knowledge you have learnt throughout the week. Isobel offers the all important ongoing support to all of her students which proves a testament to how many she is still in touch with after 10 years. This support and service is unique to this company to ensure we meet your needs and the investment you made to this course.

  • We offer unique work experience and even better, work opportunities within our company. The Stylist London’s aim to build a team of stylists who reflect the high level of service and experience its clients expect.

  • The work experience is booked in after the course subject to bookings and your availability.


Who is our student

For anyone who would like to start their career in styling, this course covers everything to prepare you successfully to join the industry, whether you are looking to set up your own business, whether you want to be a fashion stylist, or whether you want to join a retail team, we have all the expertise to help launch you into this exciting new career.

You may also be a stylist who has started out with little training and not have the confidence in some aspects of the job. The Stylist academy is devised in such a way that you can pick and choose the modules that you need training on.

Many established stylists still need to keep up with the ever changing diversities of this job, and therefore areas such as social media are key to keeping you at the top of your game. This course will train you specifically on how to use social media successfully in the styling world.


Unlike many styling course companies, we are an active styling business as well and so not only can we offer work experience for you , but also job opportunities. We only offer work to those stylists who have completed our course to ensure they deliver the same high standards.

All of our trainers are qualified to train- this is essential to keeping the standards of a training academy. Each trainer is also an entrepreneur themselves with existing successful companies, which ensures their skills are practised and up to date.

We promise to support our students beyond the intensive training week. The week is full on with so much information to take in. So many of my past students over the past 10 years still keep in contact and feel very comfortable in asking me advice. We love to create a stylist network and organise gatherings so that you feel part of a group of like-minded people to inspire and energise you.

We offer a days revision which gives you the opportunity to come back with your group and discuss your progress to date and revise areas you feel you need extra help on.



course fee 

PRICE - £350 PER DAY if you would like to do a few of the modules




10th - 14th feb 2020 



What to expect.

You will have a full on schedule for the week which will include homework as well, so ensure you are fully prepared to get immersed in your new career training. Each day consists of the following modules.


1.What does it take to be a top personal stylist.

2. Trends and how to use them in all aspects of styling.

3. Brand knowledge

4. The fashion Industry

5. Intro to body shapes


1. Brands, blocks and body shapes.

2. Bra fitting and shapewear.

3. Creative Colour and the art of accessorising.

4. preparing for the wardrobe appointment. The paper work.


1. Wardrobe management

2.  Intro to Presentation skills

2. Preparing for the styling session


Out on a Styling session.


1.Review of the styling session as part of a presentation

2. Your business ethos and etiquette.

3. Personal brand development skills

4. guest speaker -on one of the following - makeup/website design/business etiquette

Celebration drinks.

On completion of the course you will receive a certificate endorsed by your trainers and accredited by Cpd standards.


how the course can work for you.

If you are a personal stylist but would like to join us on any of the single days to brush up on your skills, you can book any of the days you would like to attend. 

If you are a budding stylist and starting from scratch, you will be booking all 5 days. With this, you will also receive a free revision day with a trainer to discuss your business plan and revise any areas you are not confident with. You will also receive a work experience day working with one of the stylists or trainers on any area of the business subject to bookings. This can be a wardrobe or styling session, a fashion shoot, and event or a training day.

If you would like to do a course but would like to budget over the course of a few months, you can receive a one to one training programme which can be week day or weekend based.

If you would like to join a course in the future, please do register your interest with us. We can start a budget plan for you whereby you can pay into your training account over the months leading up to your course.

Be aware of early bird offers, as we will promote them before each course.

Check out the blog on key considerations when choosing a course.


Case Study – Bianca Roxie

 Bianca Roxie was born and raised in South Africa but moved to London in 2001 where she worked at Net-A-Porter and Radley London before deciding that personal styling was her true passion.

After completing a Personal Styling Course with Isobel , Bianca launched her own successful styling business, Who Is The Fairest, in Stockholm, Sweden. We caught up with Bianca to find out how training with Isobel gave her the skills and confidence to turn her dreams into reality.

 Why did you decide to sign up for a Personal Stylist course?

 I knew that in order to become a full-time stylist, I needed to sharpen my skill set and knowledge base and after doing my research, there was no doubt in my mind that the Stylist Academy was the way to go!
How did the course meet your hopes and expectations?

 It was everything I had hoped for and more, but equally I don’t think anything could have prepared me for how intense it would be. This, of course, is a great thing but it was a real reminder that personal styling is about so much more than shopping frivolously and just picking things you like. Isobel trained me throughout the week and her expertise was phenomenal.

What did you gain from the course?

 Oh my Gosh, where do I start? I gained everything from the course to be honest. I had natural ability but without this course I wouldn’t have been able to apply it as well as I do now! There is so much to personal styling, from having to stay on top of trends, understand body shapes and having a commercial mindset to knowing how to use accessories, print and colour.  You also have to learn how to apply these universal principles to your clients whilst remembering and respecting that each one is unique and recognising their personality in the way you style them. It’s a complete juggling act!

 Which parts of the course were most useful for you?

 I do think that the hands-on experience, which we had with Isobel and the clients, was one of the most valuable parts of the course. You really learn how to make things work in the moment, outside the safety of the classroom but all the while having Isobel there to take the lead and creating an opportunity to learn.

 How has the course and Isobel's on-going support helped you in establishing and growing your business?

It gave me the tools, knowledge, confidence and foundation to start my own business and then later to go into partnership with someone else, which I was able to do successfully in London before I made the move to Stockholm, where I live now.

Would you recommend The London Stylist Academy's Personal Stylist course to someone considering a career in styling?

 Absolutely! If styling is in your blood and it’s what you’re passionate about, then you have to do this! Not only because styling is a complex job and this course teaches you everything you need to know, but also because Isobel herself is the best mentor you could hope to find!

She epitomises what it means to be a stylist... she looks the part, she acts the part, she thinks the part, she feels the part... she is everything it means to be a successful stylist! You look at her and you want to be the best stylist you can be... there is no one better!
 What advise would you give budding stylists who are just starting out on their career path?

 Invest in yourself and in your career if this is what you love! Styling is the most rewarding job out there.  It’s hard work but so much fun and knowing that you can make a difference to the way someone views themselves and give them the gift of confidence is the best feeling. It’s my favourite part of the job without a doubt!


the style academy gallery

The training week with Isobel was such a huge learning curve for us all. We were all from different backgrounds , ages and nationalities. There was a lot of information and framework to understand and this was helped so much by the practical shopping and styling tasks that enabled us to practice what we had learnt or make complete mistakes! It felt like a safe environment to practice, experiment and push yourself whilst learning from others.It was a really hands on experience with lots of support and guidance from Isobel. We all came away as qualified stylists, and there was also the extra continued work experience and more valuable time to learn from isobel whilst working with real clients.This really helped put what we had learnt into practice. Isobel also continued as ongoing support via emails, social media or calls which felt very supportive when starting on a new venture.
Amazing experience and made friends for life
— Claire Davies - Carr
Style Academy was a fun and really informative course with excellent highly relevant content. Isobel was an incredibly knowledgeable and professional teacher as well as being kind and approachable. The work experience with Isobel was invaluable to me as without it I would never have been able to see what it was really like to be a personal stylist. It was the beginning of a new career that I absolutely love.
Clare Edwards
— Claire edwards - personal stylist
What I love about Isobel is her unbelievable knowledge of dressing women of any shape and making them feel fabulous and also teaching me how to dress a body shape on any budget and still look amazing. My greatest takeaway is looking good doesn’t have to cost a million dollars! She is an amazing mentor and tutor, highly recommended if you want to learn how to be a creative and visionary stylist or even to dress yourself better. Her practical insights are second to none.
Shamanth Paramasibam
— Shamanth - founder of invisibelly
I decided to sign on for the Personal Styling Course on the year, in fact the week of a very big birthday & celebrated it on the day with most of my other team students after a shopping day, just what I needed as a moral booster!It was a steep learning curve, with a huge amount of information to absorb, but as it was close to my heart, well worth it.

Isobel is such a professional, with a wealth of knowledge, having worked in the fashion industry for many years & knows her brands impeccably - showing me which brands & price points I could relate to - great for me personally & for future  stepping out on my own to advise clients!

The course was a wonderful experience & I’m thoroughly glad I did it!  Thank you
— Dee Jordan Stylist and Interior Designer
“I trained with The Stylist London Academy just shy of 5 months ago. I am honoured to have had Isobel train me 1:1 on Men’s and Woman’s styling. The training was awesome, intense, with loads of content, very fun filled with hands on days, which included working with real clients that made it more rewarding, interesting and opened up my creative juices.
Isobel has an impeccable wealth of knowledge in fashion, brands and the styling industry which she eloquently, professional and practical teaching style which made it an exceptional and invaluable experience!! By the end of the course I was ready to start my personal fashion stylist business.
I am well impressed and grateful that I continue to receive support and work experience opportunities from The Stylist London Academy. Isobel is an icon in the industry and a phenomenal and inspirational lady!!
I highly recommend The Stylist London Academy course
— Bless Damba - Personal Stylist
“I attended The Stylist London course in January 2018. It was an intense week of classroom information and practical tasks however Isobel teaches so clearly and concisely that the amount of information is cleverly absorbed throughout the week. Her teaching skills and the content of the course gave me huge confidence to start working as a stylist less than a month after the course ended. I refer back to my notes regularly in the pack that the course provided which has been like a bible for me!
However for me, the best part of the course has been the constant support from Isobel and her team since January. Nine months later, she is still very much in touch and with her elegant and beautiful charm she remains a constant mentor and astute professional.
— Lou Black - personal stylist
I trained with Isobel a few years ago now and haven’t looked back. Isobel has such a wealth of experience in the fashion and styling industry which was what nailed it for me to sign up. She lives, eats, breathes and sleeps fashion and style and will always go that extra mile for you. She is a very inspirational woman who gives you the confidence and guidance to go far in this industry. Her training and teaching skills are second to none! I can highly recommend her course, she is phenomenal !! You wont be disappointed!
— Suzanne Hollingsworth - Stylist and Beauty expert
I am so glad I chose the Stylist London Personal styling course. The nature of the academy and the smaller group sizes allows for a fun environment where you really get to know everyone there, whilst receiving focused, in depth training. Isobel’s knowledge , experience and passion of styling shines through the whole academy and I truly believe I received the best training. The support since finishing the course has been amazing and the work experience days really put all the learning into practice . I would not hesitate to recommend the academy to anyone looking to kick - start their career in styling!
— Loren - Personal Shopper Heathrow
I cannot recommend training with Lady Isobel Kershaw strongly enough.
I researched thoroughly when I made the decision to change the my career six years ago when Isobel was a Partner in another Styling business. My decision to invest was based purely on Isobel, her online presence, phenomenal experience and the time she took to talk the course through with me on the phone. Training with Isobel exceeded my high expectations, her business advice was absolutely first class and she was a tremendous support to me after I had completed my training. Isobel really is in a class of her own and a lady in every sense of the word, both personally and professionally. I am delighted to be continuing our journey together by collaborating with her in her latest venture.
There really is only one place to train for individuals that are serious about a career in styling and that is with Isobel and the team at The Stylist London.
— Jenny Hammond - Events stylist
I cannot recommend The Personal styling course enough! I have learnt so much from it. Not only do you learn what it takes to become a personal stylist but you are taught to think like one. Furthermore Isobel is not only a wonderful tutor but a lovely and warm person who knows everything there is to know about the fashion industry. If your dream is to become a Stylist then this is the course for you.
— Rosanne Danielian - Personal Stylist and Client Manager
“ When I booked my training at the Stylist London Academy, I knew that as a personal stylist, I needed some keys skills to take my career to another level.
Isobel’s expertise in the world of fashion and personal styling is undeniable. The training’s structure is built pragmatically giving the keys and knowledges to make a successful career in the industry. The Stylist London Academy is a community of amazing stylists, a place you can always refer to after your graduation.
I feel much more confident to take on the next steps for achieving my dream. Thank you.
Elsa Boutaric
— Elsa Boutaric - Personal Stylist
“I recently completed the Stylist London women’s styling course on Friday 15th February 2019.
I have always had a real passion for style and creativity within my wardrobe so after years of enjoying styling family and friends I decided to follow my dream and book the course in London, as my home town is Glasgow and there did not seem to be any courses locally that compared in anyway to The Stylist London course. It certainly DID NOT disappoint!!

From booking the course, to my arrival, Isobel and her team could not have been more helpful regarding travel arrangements and hotel recommendations. This made me feel a lot more confident about going down on my own.

From the start of the course until the last day I learned more about styling than I could ever have imagined in 5 days. It was truly inspirational to learn from someone with such vast experience and a wealth of knowledge in her field.

I have now come away feeling confident in establishing my own business and clientele with the continuous support of Isobel and her team.

This is something I am extremely grateful for.”
— Amy Beckett - Personal Stylist
I completed The Stylist London women’s personal styling course in February 2019. The course was unique and exceeded my expectations in terms of how much I learned and the support provided after completion.
Isobel’s knowledge of the fashion industry is impressive, her teaching method is unique and effective: making students feel encouraged, supported, and by the end, ready to start their own styling business.
Working in a small, intimate group means you feel like you’re really getting the most out of each session - I really got the chance to express my creativity and share my ideas in an open, friendly and encouraging space.
The support provided after the course by Isobel and her team surpassed my expectations, work experience is offered in the form of assisting Isobel with styling and wardrobe sessions (Isobel aims to offer work experience in the specific area/ target market your own clients would fall under, which is helpful) I’ve been invited to exclusive fashion events, as well as asked to help out at The Stylist London’s own styling events. Isobel helped me to make essential connections in the fashion and styling industry.
Through personal styling opportunities I have been introduced to fashion styling, and I now also style for fashion shoots on a freelance basis - this was made possible through connections introduced to me by Isobel and Rosana.
I couldn’t recommend The Stylist London courses more, if you’re serious about a career in styling it’s a worthy investment - you won’t regret it.
— Valeza Bakolli